We Edit Website Text: Why You Need Us
You can’t afford mistakes
We edit website text to help you make the most of your most important marketing tool.
Your credibility and professionalism are at stake. You don’t want a lot of grammatical, spelling, and punctuation errors to distract your visitors from your message. If they get distracted enough, they’ll likely move on to a competitor’s website.
They’ll also move on if your content isn’t clear and doesn’t communicate effectively. And when important dates and contact information aren’t consistent and correct, you’ll miss out on potential business.
Your content might make sense to you, but that doesn’t mean it will make sense to others. You need a professional who’s objective and trained to find mistakes and correct them.
What We Do for You
We edit website text for:
SEO (Search Engine Optimization)
Ideally you will have already hired an SEO specialist to find out what keywords and key phrases are most likely to attract visitors to your site. Without that research, your potential customers or clients might not find you online at all. If you haven’t already hired an SEO expert, we can recommend one who can help you.
We will make sure the keywords and key phrases you strategically place in your copy sound natural rather than awkward.
Whatever mistakes are in your copy, they could be enough to cause your visitors to bounce out of your site to check out one of your competitors. We’ll make sure your content is correct.
A slip of your finger and you might have an incorrect phone number, email address, or street number. When people can’t reach you, your business suffers.
If your writing doesn’t make sense, if you’re not communicating effectively, you’ll only encourage your visitors to move on. We’ll fix that so they’ll get your message and want to continue reading.
If you give a date and time for an event, and later you give a different date or time for the same event, you could get a lot of email inquiries. Or worse, people will show up on the wrong day and miss the event entirely. Consistency is vital.
Suppose you include a date of Wednesday, September 8, for an event, but September 8 is actually on a Thursday. Your visitors will wonder whether the event is on Wednesday, September 7, or Thursday, September 8.
We look for these kinds of mistakes so they won’t complicate your life.
We also proofread website content
If website content is edited before it gets flowed into the Web design, then proofreading is recommended for:
- A final check of grammar, spelling, and punctuation
- A check for typographic problems, such as words or sentences that are supposed to be in an italic font but instead converted to roman or regular type, or a mixture of smart (curved) quotation marks and ditto marks.
Other Editing and Proofreading Services
Digital Marketing Pieces
- Marketing emails
- Surveys and questionnaires
- Landing pages
- Social media posts
- Blogs, articles, and whitepapers
- Presentation slides
Printed Marketing Materials
- Direct mail pieces (letters, inserts, postcards)